Hi, I’m Vicente Siegel

At 12, I competed in high-performance tennis. When I couldn’t afford my equipment, I started buying hoodies made abroad and reselling them online with high profit margins. I made a lot money with basic practices.

At 14, I used my savings to buy a growth course and started programming and building applications on my own. I might have become a great programmer, but then an entrepreneur from one of Chile’s largest retail startups came to speak at my school. I waited until the talk ended and everyone had left, then told him and asked as many questions as I could. —while the student council and my teachers stared at me— he hired me that same day.

That job became my first client. I ran their leads, funnels, BI, and channels, and turned the results into Grid, a growth agency. We grew to 12+ high-ticket clients, including e-commerce businesses, restaurants, and AI startups, a five-person team, and an office. Some clients saw up to 20x ROI, and for one client we added over $1M in sales through the channels we scaled.

At 16, I realized that selling services was not what I truly wanted to do. I started building small products using the distribution I already had through my clients, but I made plenty of mistakes. I chose partners poorly, had too many, and built solutions that were so customized that I became a software factory instead of a product company.

But thanks to that experience, I connected with a lot of VCs and founders, and applied to the most active investment fund in Latam. They did not invest in the company, but we had great chemistry — and even though they didn’t invest, they offered to bring me into their portfolio founder community (it’s a YC for Latam) and I booked meetings with as many founders in the community as I could.

Inside that community, I saw an opportunity in insurance: legacy systems, almost no technology, and AI changing everything. I built Huntley, an AI platform for policy review and claims, and turned deep integrations into our moat.

As a one-person company, I ran GTM and automated ops with AI agents. I closed two clients, including one managing $20M in insurance policies through the product.

I was mentored by Juan Pablo Cuevas, cofounder of Cornershop ($3B exit), and Jaime Arrieta, CEO of Buk — the only thing they asked of me was not to wear my school uniform to the office.

Then I met a founder who changed my path.

Grupalia’s CEO raised $22M for his last startup, backed by Y Combinator and Accel. I joined his new company, a neobank for Mexico’s micro-businesses that starts with loans, and I report directly to him.

I lead Growth, which means scaling and running every acquisition channel: the field network of advisors who find, sell, and renew our loans. Since I joined, loan origination and ARR have both almost 3x.